Krk is a character invented by the brand’s founders even before the brand existed—born by chance. “We need Krk”, they would say with a smile when faced with a complex situation. That’s because Krk — pronounced /kɜːk/ in English — always has the right solution. Krk was born at an indeterminate time near the sea and knows how to live life with a naturally aware attitude.

Krk was a child who gazed at the stars and dreamed with open eyes about his future. Later, as a young man, he learned to use the stars to find his way — like sailors on the oceans or the Tuareg in the Sahara desert. Krk is a pragmatic romantic dreamer you can always rely on.

The brand’s founders knew exactly what kind of watches they wanted to create. And soon after, they knew what name should appear at 12 o’clock on the dials, with a stylized double star as a logo — to dream and to guide in the right direction.